David Lindsay-Abaire's Rabbit Hole Essay Example | Topics and Well Written Essays - 1000 words

David Lindsay-Abaire's Rabbit Hole - Essay Example Even though Lindsay-Abaire foregrounds the intensity of Becca and Howie’s loss, he strongly puts forward the necessity to overcome their mourning in order to survive and appreciate life. Through the plot, the characterization, the setting and the theme, the audience perceives that Lindsay-Abaire encourages people not to let grief destroy their lives. The plot turns around the interaction between the main characters, but it especially points out the effects Danny’s tragic death has on his parents, Becca and Howie, and even on other members of the family. Killed in a tragic accident, Danny’s death causes much grief to the family and has a negative effect on the relationship between the members, especially between Becca and Howie. Even though both parents deeply suffer from the loss, each of them has a different way to express his/ her bereavement. The following statement informs: â€Å"With sly judiciousness, Lindsay-Abaire layers fragments from each segment of th eir years together into the story, letting us learn by indirection about the accident, the family's life before it, the couple's shattered condition now† (Feingold). In fact, it is through the characters’ interaction that the audience learns about the mourning and evaluates the impact the grief has on their everyday life. Becca is so involved with mourning the loss of her son that she cannot fully enjoy the fact that her sister Izzy is going to have a baby whereas she lost her child. Moreover, her relationship with her husband is even more estranged since they have stopped having sexual relations. Becca’s bereavement for her son does not even allow her to have sex because she will not let any moment of joy interfere with her grief. She even fails to feel some empathy for her mother, Nat, who also lost a son. She feels her pain is unique and cannot be compared to any other loss. Even though Howie is also suffering, he handles his mourning more decently. Lindsay-Ab aire chooses a very specific characterization which reveals the destruction that Becca and Howie’s grief causes to their relationship, and he advocates an imminent need for change. All the main characters in the play feel the impact of the mourning on themselves and on their relationships with the others. Becca used to be a very strong professional woman and a mother until the fatal accident that took her son rendered her psychologically vulnerable. Commenting about her, this author states â€Å"Becca is an enlightened woman whose coping mechanisms clearly are being tested to their limits. We learn she was successful in her former job but that motherhood redefined her as a person, leaving her now feeling rootless, purposeless and empty† (Rooney). She feels a deep grief that impacts everything in her life, including her relationship with her husband who is very caring and tries to dissimilate his loss by watching Danny’s videos. Despite his own bereavement, Howie finds the strength to console his wife and suggests a therapist to help her out. However, his sadness comes out during their arguments leading him to accuse Becca of attempting to erase any sign of Danny. Referring to the tension within the couple James MacKillop argues:

Possible Relationship Between Crime, Race and SES CJ403 WK 7 Research Paper

Possible Relationship Between Crime, Race and SES CJ403 WK 7 - Research Paper Example ese findings however cannot be used as measures in profiling for potential white collar offenders because white collar crimes and crimes by race are different. Most common white-collar crimes are fraud, bankruptcy, bribery, insider trading, embezzlement, computer crime, medical crime, public corruption, identity theft, environmental crime, pension fund crime, fraud, occupational crime, securities fraud, financial crimes, RICO and forgery; while Crimes committed by race, according to the Bureau of Justice as categorized by circumstances are felony/murder/ sex, drug and gang related, argument and workplace; and uses guns, poisons and arsons as weapons. White collar crimes are high end, uses advanced technology, connections, and power. One cannot easily identify a potential white collar offender because he is shown as someone to be in the middle age, respectable, with high social status, living in an affluent community (Sutherland defined in Strader, J.Kelly, 2001), and therefore profiling is difficult. As Sutherland defined † white collar criminals are opportunists who learn to take advantage of their position over time to accumulate financial gain. If this reasoning is to be followed, then poverty, social economic status and race cannot be the sole reasons for crime. White collar offenders, according to Strader includes those who are professionals or semi professionals and those who possess special skills as they can easily make false claims. Crime could also be seen in people who came from a good family, living in a good surrounding and in any other ethnic backgrounds. Piquero et al. added another perspective that touches human behavior as a predictor of corporate offending, but due to immeasurability, th is cannot be easily used as a predictor. Profiling is therefore like making a landscape of criminals that joins various pieces of theories to make a picture of a potential white collar criminal. It is more difficult to make for a potential white

Micro Cars Ltd of Sri Lanka

Micro Cars Ltd of Sri Lanka 1.0 Introduction Micro Cars Ltd was established in Sri Lanka in 1999 by the guidance of Chairman/CEO of Micro Cars Ltd Dr. Lawrence Perera with the intention of introducing (manufacturing) low cost but high quality vehicles for the county. The intention became reality with the launch of their first car in 2003 which was well recognize and accepted by the society due to lots of hard efforts on Research Development that put-in over many years to make the company dream reality and in the later stages Micro Cars Ltd positioned as National Car Manufacturer where they earned the patent for small city cars too. Further with the aim of growing and expanding the businesses, Micro Cars Ltd came up with different type of attractive vehicles which some are purely manufactured in Sri Lanka and others which are assembled in Sri Lanka with the same intention that they had earlier, which is manufacturing low cost but high quality vehicles for the county. So when looking at the types of the vehicles which Micro introduced Tractors, Trucks, Light Trucks, Buses, MPVs, SUVs and Cars can be considered. Out of those product types the SUV segment was the really attracted segment by the most of the people in Sri Lanka where the Micro Rexton II was a hit product in that SUV segment where it created threat for other average SUVs in the market due to its less price (but high quality) compared with the other SUVs that manufactured by the leading SUV makers in the world like Mitsubishi, Hyundai etc. Further the government of Sri Lanka also gave great support to this company as it is a purely Sri Lankan venture and government in a position to buy more vehicles from Micro Cars Ltd for government needs and it also resulted in increasing the profits of Micro Cars Ltd. As the demand goes up for the Micro Rexton II they increased their production to match with the demand and also with the intention of entering into the Asian markets. For that they expand their workshop areas and recruited more employees and let the employees work on shift basis like one set of people on day and the other set at night. So with the consideration of the previous track record or the milestones of the Micro Cars Ltd, the company it self in a position to consider on expanding their business to Singapore by exporting the Micro Rexton II with the intention of targeting it to the middle-upper class in the Singapore due to many potential factors in relation to the conditions of Singapore and also with the hope of competing with other average SUV in Singapore due to the less price of the Micro Rexton II. Therefore in order to find out the viability of exporting Micro Rexton II to Singapore a marketing audit will be carries out where it helps to get an idea about the different market conditions in the competitive market and its potentials where it give clear view about both positive and negative aspects like whether it will be survive or not. So from there, Micro Cars Ltd can decide whether to expand to Singapore or not. Furthermore it also necessary to conduct Marketing Plan where it support to overcome the negatives that occurred in the marketing audit for the purpose of maximizing profits with the inclusive of some areas like promotional mix, budgets, profit/loss statement and etc. 2.0 The Product Micro Cars Ltd is the only pure Sri Lankan automobile company in Sri Lanka that goes on continues improvement from the day it starts with increasing of its profits while making the public more satisfy by offering certifiable solutions to the traveling needs of majority of middle-upper class Sri Lankans. Along with their success in the Sri Lankan market their next plan is to enter into the Singapore automobile market by offering their most hit product in their history Micro Rexton II. Actually earlier the name Rexton was origin from SsangYong Motors in Korea and later they made strategic alliance with capital investment of Mercedes-Benz AG to support Engine Transmission technologies. When the time goes on Ssang Yong SUV were introduce directly to Sri Lankan from Korea by Ssang Yong Motors as Ssang Yong Rexton which is the older version without any collaboration with a Sri Lankan venture. Anyway the older version was not that much popular and it was failed in Sri Lanka due to some uncontrollable factors such as customer mind set that having on the Korean vehicles. But later Micro Cars Ltd made joint-hands with the Ssang Yong Motors Korea for the introduction of the Rexton II (newly version of Rexton) which was assembled locally in Micro Cars Ltd workshop. In relation to the stage of the product life cycle of the Micro Rexton II, it is in growth stage in Sri Lanka. But when considering on the situation in Singapore the other SUV already in the market are in the maturity stage. So as a result of that this will be a good advantage for Micro Cars Ltd to enter into the Singapore market to change the current stage of PLC. 2.1 Evaluate the product as an innovation as it is perceived by the intended market Basically this is the first time that the Micro Cars Ltd is expanding their businesses out of their boundaries. No matter whether Micro was making huge profits in the local market, but it can get negatively effected in foreign markets as the conditions are not the same as locally which means the competition getting differ from country to country. So it can be risky up-to some extent due to the huge competition that getting to this newly product from major SUV automakers of the world. With regard to the relative advantage of the Micro Rexton II over the other competitors, the SUV users can perceive the same advantages, benefits and features that available in other average SUVs in the Micro Rexton II as well. But all the things are not for high price like other competition brands but at reasonable price which is lower than the competitive SUVs. Also considering on the fuel consumptions with other brands Micro Rexton II is more fuel efficient SUV with Diesel engine. But most of other SUVs are not in much fuel efficient as those are with Petrol engines. (Other competitive SUVs are available in Diesel engines too, but price is even higher than the standard petrol SUV prices.) The unique design will give more prestigious outlook for the vehicle than other brands do. Also its more compatible to the Asians and their beliefs as most of Asians prefer their own country manufactured vehicles or vehicles that manufactures within their region. In relation to the complexity, theres no requirement to have special skills to drive Micro Rexton II as it is the same way of driving other SUVs. Further theres another advantage which is the Micro Rexton II can be purchased with minimum risk as it is recognize and certified SUV in Asia. The observability of this product is high. Because you dont need to educate to feel or experience the benefits of the SUV. One you inside in it, thats all you need and you can feel the difference of smooth driving. 2.2 Major problems and resistances to product acceptance based on the preceding evaluation. Relative advantage Quality and the condition of the Micro Rexton II is in competitive position compared with other competitive SUVs. But the price of it is lower than the other competitive brands. Compatibility Micro Rexton II is really compatible to the Singapore and with Asian atmosphere as the SUV is from the same region. Complexity Actually its the same way that we have to follow to use (drive) the Rexton II and there no any special skills required as it very easy to drive with automatic transmission. Trialability Basically this can be purchases with minimum economic risk in relation to the other brand and also the market value or the used value is at acceptable range. Observability actually you dont have to be educating to feel the features of the Rexton II. Because once you got into it, then you get to feel it automatically. 3.0 The Market 3.1.1 Geographical regions Singapore is one of the best well-developed country in the world as well as in the region with well managed stable economy. It covered by Malaysia from one side and Indonesia from the other side where 50% lands are assumed as urban areas while the remaining part have reserved for plantations and other purposes. The people who live their also experiencing good standard life with majority of acceptable income. 3.1.2 Forms of transportation and communication available in that region Transportation Transportation is one of the main component for each and every country no matter whether it is non-developed, developing or developed country. Because its very important aspect for all countries to move from place to another or to send some stuff from one location to another and it will be mode of easy access to different location where which connects boundaries. Considering the conditions of Singapore in relation to the transportation aspects it is the county that own one of the rich transportation systems in the region. As a result of that, the people from all around the world use Singapore as an easy access place and where they also use Singapore as transit place. The types of transportation that available in Singapore as follows. Road transportation Actually the on-ground transportation or the road transportation is the most common cheapest mode transportation method that available all around the world even in the poor countries as well. But in relation to the situation in Singapore this common method is using in very advance manner where they own some expressways that length 150 Km and other A-class roads. Basically these 3262 Kms are connecting the Singapore from all around. All the busses, cars including taxies and other ground vehicles are got to use this method. Rail Transport Mainly the rail transportation in Singapore can be classified into two segments such as Mass rapid transit (MRT) and Light rail transit (LRT) which totally consist of 138.2 Km. The mass rapid transit (MRT) is currently running as four line transportation system with total length of 118.6 Km with the collection of 70 stations. Further the remaining light rail transit (LRT) is having 14 stations with length of 19.6 Km. Ports and Harbors There are totally 8 ports in Singapore and most of the ports which is 7 ports are handling by the PSA International which earlier names as Port of Singapore Authority. Further Singapore is well knows for worlds busiest port â€Å"Jurong† which handled 1.04 billion tons per year. (Appendix 2) Air Transportation In relation to aviation industry Singapore is assumed as aviation hub by civil aviation authority of Singapore where relatively they names the Singapore â€Å"Changi† airport as the air-hub. Further there are 5 air bases in Singapore and also five airlines are currently operating in Singapore leading by the Singapore Airlines where it connects 70 cities around the world. Especially the â€Å"Changi† airport is consisting with 4 terminals with ability of handling 64 million people each year. Communication As stated before Singapore is a well developed country in most areas and they are very rich in technology wise too. Because most of the technological aspects are born or available in Singapore and all our minds goes to Singapore if we talks about some technological aspect like mobile phone or gaming item. Thats because of the picture that they have buildup in technological perspective over the past years. So due the advancement or richness of the technology they are also armed up with communication aspects too as there are direct linkage between the technology and the communication. Because some times we cannot even have the word communication without the technology. So with regard to the communication methods in Singapore following items can be considered. Telephones Singapore is one of the best telecommunication providers in the world including SingTel and the Singapore Telecom. Currently they are running with1.857 millions fixed lines. Recently their facilitating their services in excellent manner by adding numerous additional options to their services. Payphones (Public phone booths) Basically payphones can be classified into to such a card-operated phones and coin-operated phones. Both local and international call can be taken with the use of card-operated phones but only the local calls can be taken by using the coin operated phones. Mostly these booths are located in busiest public places like railway stations and bus stops. Mobile phones This is the most convenient and common communication method in a country like Singapore due to its technological advancement and richness. Not only in Singapore but also in many countries around the world are use to have it or more comfortable with it because of the regular use of it. Further the mobile phone usage is very rich in Singapore where the mobile phone services such as 3G, mobile internet and etc are handling by SingTel or M1. Internet Internet also same as the mobile phones where it also frequently use by majority of people in developed countries for their different kind of expectations like business needs, entertainment needs , educations needs and etc. Actually Singapore is the most wired location in Asia. As same as mobile service providers, there mainly three internet service providers in Singapore leading by the SingNet. Broadcasting In relation to the broadcasting in Singapore all the media station both Television and Radio are owned by the government. All the 7 television channels and 14 Radio channels are operating by the MediaCorp. In addition to that it also available cable TV and IPTV facility too. Postal Services This can be considered as one of the oldest communication methods of delivering stuffs. The authority for these services in Singapore is Singapore post Pvt Ltd where it handles wide range of postal network, postal agents and stamp vendors. 3.1.3 Consumer buying habits Consumer buying habits is very important factor to be considered in international marketing as the consumer behavior is differing from market to market and also from country to country as well. So identifying different behavior of the different customers will be vital. Because then only the company will be able to deal with them positively in the aim of achieving advantages to the company as the company can come up with different strategies to handle the different people in different manner in a way that satisfy both the customer and the company too. So in relation to the product-use patterns in Singapore it depend on the type of the product like whether its a FMCG (fast moving consumer good) or whether its luxurious product. Normally they are using FMCGs on daily basis for their regular needs while they use their luxurious goods occasionally. But sometimes our product like Micro Rexton II can be use occasionally and for the daily purposes as well due to its reliability factors. With regard to the product features preferences, the FMCG products are prefer by most of the people in Singapore and they tend to buy those in multiple packs. With regard to the luxurious product, majority of them tend to go for new models periodically. So as we are considering on our proposed product the Micro Rexton II, it will be a luxurious product. So the people in Singapore tend to use this or likes to experience it due to its attractive unique design and other considerable factors like fuel efficiency and the price affordability. The shopping habits also may differ according to the location. But in Singapore lots of goods are available under one roof. But a product like automobile wont be able to find in common places. Normally those are located in specialized attracted places like showrooms. So we Micro cars Ltd also located the newly Micro Rexton II in our showroom in Singapore which named as Micro Cars International (Pvt)Ltd a fully owned subsidiary of the mother company in Sri Lanka and also fully coordination by Micro Cars Ltd in Sri Lanka. 3.1.4 Distribution of the product Micro Cars International (Pvt) Ltd is mainly targeting on the end consumers in Singapore that falling under middle-upper class. Basically the business/operations in the Singapore is mostly handle by the mother company Micro Cars Ltd. But due to some factors like less knowledge about ruling, taxing, clearing and other kind of local procedures, we Micro Cars Ltd appoint an agent for Micro Cars International (Pvt) Ltd to get things done in Singapore such as some tasks like vehicle clearing from the ports, taxation, registration and etc behalf of Micro Cars International (Pvt) Ltd in Singapore. But all the important work that affect on the operations or the core value of the business of Micro Cars International (Pvt) Ltd will directly handle by mother company Micro Cars Ltd and with supportiveness of the appointed agent. Considering on the distribution channel Micro Cars International (Pvt) Ltd is not much engage in distributing it in Singapore as it is not FMCG product but a luxurious p roduct. Because people who needs it will come for an inspection and we are inviting them to come and inspect it in our showroom in Singapore. 3.1.5 Advertising and promotion Advertising and promotion should be there in the action to achieve the customer awareness towards the product. The usage of the different advertising and promotional tools may depend on the type of the product. So as the Micro Rexton II is targeting on the end consumers we directly communicate to the end consumers through our advertisements and other promotional campaigns. With regard to the advertising methods that can be use to market Micro Rexton II we can advertise in some electronic medias like TV and internet. Further with the print media it can be publish on automobile magazines and sports magazines. Also in the promotional methods it can propose to give basic first free service for fist 100 customers. In addition to that we are expecting take part in the trade shows and automotive shows by displaying their newly Micro Rexton II. 3.1.6 Pricing strategy Customary mark-ups The customary mark-ups will be depend on expectation of the company which means will depend on the amount that they want to earn from each unit. So Micro cars Ltd also having different mark-ups depending on the project where it will differ from project to project depending on its nature and the expectations. According to this project of exporting Micro Rexton II Micro Cars Ltd will keep 23.5%. 3.2 Relative competitors to Micro Rexton II in Singapore There will be huge competition for Micro Rexton II in Singapore at the initial stage of their expanding procedure that will come-in from the other average SUV makers in the world such as Mitsubishi, Nissan, Hyundai and Suzuki. The in detail information or the comparison between each mentioned competitors as follows. Competitors products as follows. Make Model Mitsubishi Outlander Nissan X-TRAIL Hyundai SantaFe Suzuki Grand Vitara The features of the all above models can be seen at the appendix 3. Competitors prices are as follows Make Model Price (USD) Mitsubishi Outlander 92000 Nissan X-TRAIL 100000 Hyundai SantaFe 78000 Suzuki Grand Vitara 87000 When we considering about the advertising and promotional methods, all these companies are in the aim of providing luxurious products to the market. So as a result of that majority of the competitors are using general advertising and promotional methods which some advertising methods such as TV advertisements, internet advertisement, bill boards, magazines while using discounting programs and trade show promotions as promotional methods. Further with regard to their distribution channels most of them are doing their businesses through their agents in Singapore where the agents have the full right to handle most of operations within the country. 3.3 Government participation in the marketplace Development or the growth of a any kind of company can be achieve easily up-to some extent, if the government of that specific country is supporting on the operation by giving lots of benefits from the government side. Further especially in the international businesses, basically there will be minimum of two countries engage in that process to get some thing (goods or services) into the country (importing) or giving it out from the country (exporting). So if the both governments are in positive mode to help on these to gain advantages for both countries, then it will be a really good push for a company to operate there businesses in overseas with less obstacles. In addition to that there should be procedure that should follow by each and every company who enters to the Singapore for their ventures. Some of those briefly explained regulations are as follows. Any company will come to a conclusion whether to expand their businesses to overseas or not, by looking at the results that they gain through their different studies that they done in relation to specific industry where they hoping to expand. So by following that procedure Micro Cars Ltd has decided to expand their businesses to Singapore by introducing their unique product Micro Rexton II to the Singapore market through Micro Cars International (Pvt) Ltd especially to the people in middle-upper class who tend to use average SUVs. So initially they need to register their business (Micro Cars International (Pvt) Ltd) as a company under the required authority in Singapore which named as â€Å"Accounting and Corporate Regulatory Authority of Singapor (ACRA)†. Then they need to active their custom accounts under the Singapore customs for relevant monitoring and other processes of the customs authority. Further they will be able to get a special license (if required) for their own tax benefits in Singapore after complete understanding and finalizing negotiations between the two governments. Then there will be tax benefits for product (Micro Rexton II) under this project in Singapore and the government of Sri Lanka can offer some reasonable tax releases for Singapore projects in Sri Lanka. In relation to this matter the government of Singapore comes to understanding with the Sri Lankan government to charge 10% of custom tax in Singapore instead of charging 20% while having 2% GST instead of having 7%. Additionally as mentioned in the earlier stages, the government of Sri Lanka is always behind the Micro Cars Ltd and their proposed subsidiary {Micro Cars International (Pvt) Ltd} by giving them the maximum support and benefits that can offer by the government side due to the nationality atmosphere of the company as the company is fully localize venture where the money will never run out of the county. Especially on that way the government of Sri Lanka will never charge any tax on this project which is exporting the Micro Rexton II to Singapore. So due to the tax benefits that the Micro Cars Ltd getting from the both government for their export they will be able to offer Micro Rexton II at really affordable price to the Singapore market which will be big headache for other SUV competitors in Singapore. PART Two Preliminary Marketing Plan Executive summary The preliminary marketing plan is the main part of this report where it covers major areas of the expansion process such as promotional mix, distribution, price determinations and the budgets. Basically it start with the main objectives that has targeted on specific target market of middle-upper class in the aim of creating brand awareness by fulfilling the stylish traveling needs of the people in Singapore. The usage of promotion mix is in good stands in relation to operations where the company interest in using such media tools like electronic media for TV advertisements, internet advisements and for the electronic bill boards while they tend to use print media like news papers, magazines and billboards. Further it also interest in personnel selling where they specifically targeting on the corporate customers. In addition to that they are focusing in participating for trade shows by displaying their vehicle too. The transportation between two countries will be done by the sea transportation method where it starts from Colombo port to the destination port â€Å"Jurong† in Singapore. There are special document to be shown at the destination port such as Exhaust emission test report, Windscreen test report, Vehicle data card, Vehicle registration documents and Manufactures letter to confirm the date of manufacture as this is an automobile transportation and these document are in addition to the general documents such as bill of lading, dock receipt, commercial invoice and statement of origin. Basically all the important operations handle by the special internal management team which appointed by the mother company and additionally the company has appointed an agent for the purpose of handling localize tasks. Regarding the taxes in Singapore perspective the government of Singapore along with Singapore customs charge 10% custom duties based on the value of the product while they charge 2% GST based on CIF value. Regarding the payment methods, the company focus is to go with consignment method which will be an advantage for Micro Cars International (Pvt) Ltd. According to the current position of the company they are well establish and strong in their productions, financial, marketing and etc. 4.0 Preliminary Marketing Plan 4.1 Marketing Objectives Most of the SUVs in Singapore are highly expensive and augmented. But demand has not gone down over the past few years even its expensive, therefore presenting extensively edge SUV will create more demand to Micro Rexton II due to its comparably low price, economies of scale and low labor cost. Current social situation and demand for products in Singapore is vastly attached with fashion and new trend and therefore the social demand will fulfill with the latest edge design of the Micro Rexton II. One of the other objectives is to creating a higher amount of customer benefit markup compared to other competitors. Expand the brand awareness through out the world using a country like Singapore will be ideal as it known as a travelers paradise and a business hub. Achieve more benefits from a country like Singapore, where it provides more benefits to private business sector of the country meanwhile they getting their own benefits. Target Market Unlikely in Sri Lanka, gender will not play a big role when buying a vehicle in a country like Singapore due to their westernization cultural influences and the level of educated people. Therefore promoting even a SUV will not limited to males but will reach every extent possible. After undergoing several researchers studies it is decided to promote Micro Rexton II to middle-upper income earners in the Singapore. Main assumption to target specially to that particular group is that, it is expected that to those income earners perceive this product as a value for money product. Because buying diesel consumption SUV is perceived as a very prestigious behavior. Even though target market consists of the customers who are affordable to the product, Micro Cars Ltd thinks on future potential customers as well. Expected sales and profits Basically this will depend on the ability of capturing the market and how its capture the market especially in a country like Singapore where in a situation that a huge competition among SUV makers going on. Also it depend on how the Micro Rexton II will promote itself to the market and how it can exceed the others competitors promoting patterns in order to get more concerns of the people towards Micro Rexton II. Capturing the customers at the very fist stage is not enough but need to keep it continuously. So based on the findings that we made through our studies we expect that there will be 200 units of sales per year and expecting USD 20 millions profit. Market penetration and coverage As Micro Cars International (Pvt) Ltd planning to establish their showroom in the capital city of Singapore, it will be much convenient for them to start and continue the marketing process. As most of the merchandising activities are centralized to the capital city, creating the initial demand and maintaining would be benefited from the location advantage. In order to penetrate the market extensive analysis of existing competitors and their core competencies are highly required. Because capturing the market in a highly competitive environment would be very difficult and competitive. Therefore well planned designs and quality control tools also will play a major role when penetrating the market. 4.2 Product adaptation or modification This is an exclusive product where that the new version of the Rexton which is named as Micro Rexton II was only available in Sri Lanka but no anywhere else. Because the appearance and the other relative stuff of the Rexton II is completely different from the earlier Rexton which is available all around the world. That is because, its totally assembled in Sri Lanka with locally manufactured items where only the engine and the transmission bringing from Korea. So we can assume Rexton II as a unique product that available in Sri Lanka. Basically the main advantage to Micro Cars Ltd is the price advantage that they can gain in Singapore markets as the Micro Rexton II can be offered at fewer prices compared to the other average SUV in the specific range. Also most of the parts of the Micro Rexton II such as body of the vehicle, mirrors, seats, and rubber components including the tires are fully manufactured in Sri Lanka and further they are hoping to add/replace more locally manufactured components to it in order to get more revenue for the country. The features and the specification of the Micro Rexton II can be seen in appendix 4. 4.3 Promotion mix In relation to the exportation of Micro Rexton II to Singapore an extensive promotional campaign will be conduct in order to capture the specific target market in the aim of increasing demand by conveying the benefits of this new Micro Rexton II to the customers. 4.3.1 Advertising The objectives of this advertising campaign will be to create awareness of the people and to make them more attractive by conducting creative methods. Media mix There are many types of advertising methods available in the industry, but all are not relevant to each and every product or service

Comparing Science and Religion in Frankenstein, Dr. Jekyll and Mr. Hyde

The Struggle Between Science and Religion in Frankenstein, Dr. Jekyll and Mr. Hyde, and Metropolis From Frankenstein to Dr. Jekyll and Mr. Hyde to Metropolis, the mad scientist is one of the modern world's most instantly recognizable and entertaining cultural icons. Popular culture's fascination with demented doctors, crazed clinicians, and technologically fanatical fiends have dominated the major motifs of popular literature and film for most of the 20th century and this fascination will continue into the 21st century. An archetypal outcast, the mad scientist represents all that modern culture holds mysterious and fascinating, intriguing and sinful, and, to say the least, romantic. Popular culture has completely desensitized the blasphemous, heretical, epileptic shocks of tampering with "things that should not be tampered with" and has made them, instead, into common, everyday occurrences. The Romantic struggle between theology and science still wages today--only today's theology has become a religion of materialism and the worship of the monetary system; and through mass media this neo-theology has appealed to societies appetite and captivated an audience desirable by any deity. When we think of 'Mad Science,' the modern, stereotypical, Hollywood vision of mad science floods the mind-of Dr. Frankenstein (Frankenstein); Dr. Jekyll (The Strange Case of Dr. Jekyll and Mr. Hyde); and Rotwang (Metropolis); along with many others-and for good reason. Many of these characters we know by heart, either from literature, theater, or film, while many others we've hardly heard of and are thus marked mundane and unimportant in our minds. Mad science is synonymous with 'the insane scientist' who blew up his lab, but is ecst... ... science and symbolism pertaining to sex roles, marriage, and the family. With the reformed tolerance and leniency of the 19th century, especially that of religion, the gateway was opened and the chaos that is modern horror was set free to terrorize the land. Works Cited Carroll, David , and Kyla Ward. "The Horror Timeline." < http://www.tabula-rasa.info/DarkAges/> October 13, 2003. Lovecraft, H.P. "H.P. Lovecraft Library." William Johns, 2002. October 15, 2003. Perkus, Aaron Keith. Mythos Journal No. 6: Myths of Science and Technology: Dr. Jekyll Hyeding in the Garden of Eden. October 15, 2003. Skal, David J. Screams of Reason: mad science and modern culture. New York, NY: W.W. Norton & Company, Inc., 1998. Stevenson, Robert Louis. Strange Case of Dr. Jekyll and Mr. Hyde. New York, NY: W.W. Norton & Company, Inc., 2003.

Democracy & sacred term Essay

Democracy is a sacred term associated with freedom. Freedom is an issue that has been fought for by a lot of nations worldwide. Freedom is a result of being independent, of possessing self-respect and dignity. Democracy is associated with freedom and vice versa. A true democracy is said to exist when the people of a given country are not deprived of their rights to vote, to express their feelings with the use of proper channels and when they can freely chose their leaders. The people sitting in government have a responsibility to its people, most especially to those who are oppressed and uneducated. It is often the case that during election time politicians gives out promises about the programs that they want to implement such as providing education for the poor. But, once these candidates are already proclaimed as winners they forget about their promises and do nothing about fulfilling them. There is an underlying reason for this and it is worse than what people think. In most third world countries, the reality is that politicians do not exert too much effort in alleviating the plight of the poor because they are afraid to educate the poor or make them literate. When these voters become literate or have gained knowledge, they would be able to vote wisely and this would mean that some politicians would not be put into office. The votes of the poor are the only things that matter to them and most of the politicians do not have a real concern about these illiterate people. The number of illiterates equate to the number of votes by which a potential candidate can use for his candidacy. The poor or the illiterate are segments in society that candidates and politicians alike would never give up on because they know that these people could help a lot in ensuring their success in elections. Thus, it can be said that there cannot be a true democracy if the people who compose the government are illiterate. (Bove, Carol. 2008. The Educational Theory of Jonathan Kozol. Retrieved from website http://www. newfoundations. com/GALLERY/Kozol. html). The reason for this is that these illiterate are deprived to choose the best people who would govern them. Education and knowledge are very important tools to the success of a nation. A government which deprives its constituents of the opportunity to learn cannot call themselves as living in a state of democracy. Instead, the opposite is true that without knowledge and education the government is destroying the lives of its people. The lack of education brings about many untold sufferings in a society and it is also the root cause of many problems. For one, the lack of knowledge or good education is the cause of poverty. Poverty is the evil that destroys the lives of many because many people use this problem as an excuse to commit crimes. This is the reality that gives life to the quote given by James Madison saying â€Å"A people who mean to be their own governors, must arm themselves with the power knowledge gives. A popular government without popular information or the means of acquiring it, is but a prologue to a farce or a tragedy, or perhaps both. † It is very important for any government that seeks to impose democracy to breath life and meaning to it. A democratic government should start by investing in the education of its people so that it can really be said that the former is a government for the people and by the people. The people and the government should work together if a true democracy really exists. The government should show that it is giving utmost importance to the participation of its people by taking into consideration the suggestion of the latter in making laws, rules, or other important functions. Douglass and Kozol are both correct in their observations and opinions that the cost of illiteracy is high and the damage are great. As already pointed out earlier, the problem on illiteracy deserves more consideration and in-depth study of how it would be addressed. An educated person is given endless possibilities in life to become the best that they can be, this privilege and opportunity is taken away from the illiterate who merely depend on what others tell them out of fear or desperation. Thus, these people who are illiterate are deprived of the freedom to live out their life as they please because they lack the knowledge on how to maximize their full potential. Kozol was correct in saying that â€Å"democracy is a mendacious term when used by those who are prepared to countenance the forced exclusion of one third of the electorate† since the educated and powerful people use the weaknesses of the illiterate to their advantage. The reality existing in society today is that good education is available only for those who can afford to pay for it. The government of the United States provide for free or low cost education which is not of good quality. Private schools in the country are very expensive thus the students enrolled therein are given the best that money can buy. Although the state provides for public education it is not as good as those being received by the students enrolled in private schools. Thus, there is an inequality at this level. The argument of Kozol that there should be a shift in the quality of education in that it should be made at par with those of private schools is within the concept of ‘malign neglect’. In essence, ‘malign neglect’ wants to give out the message that there seems to be neglect in the quality of education being received by the students of public schools. There should be equal opportunity of education to be received by all. (Kozol, Jonathan. May 23, 2002. Malign Neglect. Retrieved on May 6, 2009 from website http://www. thenation. com/doc/20020610/kozol. ) A high quality of education would help the government and the society to produce better individuals who can compete globally for the advantage of everyone concerned. The quote by Kozol saying that â€Å"This is the society which most of us did not create, but which our President and other leaders have been willing to sustain by virtue of malign neglect† is very accurate because the problems on illiteracy and poor education has been in existence for a very long time. Therefore it is a great challenge today to try to change the way on how things are at present as a result of the mistakes committed in the past. But, it can be done. If only the government would cooperate and listen to the needs of the people, changes could be proposed and implemented for the good of the society. It is not impossible to educate the illiterate or to give quality world class education to all children. It is not unknown to many that a lot of countries worldwide have fought for democracy to the point of shedding thousands of lives to achieve freedom and independence. A country which calls itself as a democratic nation should live by the true meaning of the word ‘democracy’. There is true democracy if the government is composed of people who were chosen by its people because they believe in their officials and not because they were lured by the latter to vote them as a result of false promises brought about by their illiteracy and poverty. Another aspect that deserves consideration is the need to upgrade the quality of education being received by students. There should be a proposal for the government to provide for an adequate budget for a good education for everyone without regard as to the social status of an individual. Without these aforementioned criteria’s, democracy remains to be a word that exists only in theory. – Reference: 1. Bove, Carol. 2008. The Educational Theory of Jonathan Kozol. Retrieved on May 6, 2009 from website http://www. newfoundations. com/GALLERY/Kozol. html. 2. Kozol, Jonathan. May 23, 2002. Malign Neglect. Retrieved on May 6, 2009 from website http://www. thenation. com/doc/20020610/kozol.

Beowulf Heroism Essay

The Mercurial Definition of Heroism Throughout history, heroes have been defined as individuals who have sacrificed themselves for the betterment of others. However, every culture always has had its own definition of heroism that separated one great hero from another. During the Anglo Saxon period, people admired Beowulf for his invulnerability, self-confidence, and god-like strength. On the other hand, people in the current era praised Tae Su Go and Martin Luther King, Jr, for their humility and achievements as pacifists.These heroes reflect principles and standards that people held and show that definition of heroism is highly elastic in different ages. In the Anglo-Saxon epic Beowulf, the main character Beowulf demonstrates the morals and values of the Anglo Saxon times by unleashing his mighty strength. In current perspective, Beowulf may just seem as a cruel murderer because he completely destroys Grendel by using his bare hands. For example, Beowulf only allowed Grendel to esca pe when the monster â€Å"twisted in pain† and his â€Å"muscle and bone split. However, Anglo Saxon literature states such an atrocious act of brutality as a â€Å"new glory† that Beowulf had granted. Readers could speculate from the clash between Beowulf and Grendel that the Anglo Saxons admired Beowulf’s merciless destruction of his enemies. The Anglo Saxons’ notion of heroism clearly deviates from the current heroic ethics because current heroes like Tae Su Go and Martin Luther King Jr. never used physical strength to stand against their enemies.During the late nineteenth century, Korean farmers grew discontent toward Japan’s economic oppression that set the price floor for daily products such as potatoes, rice, and lettuce. Japanese government benefited from this oppression because they were able to purchase cheap surplus goods that less affluent citizens were not able to consume due to the high cost set by the price floor. As a result, the K orean farmer alliance named Chamwha planned an assault on Japanese troop in front of the Ghangwha-Moon Gate.However, on the verge of battle, the monk Tae Su Go insisted that farmers, in front of Japanese’s troops, to never utilize violence but rather allow Japanese troops to fulfill their greed because the great god Asura will judge them in hell. Even though Tae Su Go was immediately murdered by the Japanese troops for disgracing their integrities, Chamwha praised Tae Su as a brave hero and utilized passive resistance in his will.Tae Su, the real hero of Chosun Dynasty in Korea, truly embraced the current era’s morals and values because he fought only with his words in peace. Moreover, Martin Luther King Jr. , who fought for African American civil rights during the mid-twentieth century, also maintained peace while courageously confronting opposition from the society. For example, even when Ku Klux Klan assaulted Dr. King’s house in 1957, King insisted that his outraged companions to resolve issues in a peaceful manner. The Education Forum) Although King was assassinated in 1968 from a gunshot, current people still regard him as a timeless hero who has fought for equality and human rights. However, in similar fashion to how contemporary people would call Beowulf a prideful warrior, Anglo Saxons might view Dr. King as a vulnerable mortal who has died without honors because each era has its own definition of heroism. Beowulf, Tae Su Go, and Martin Luther King Jr, were distinct heroes from the Anglo Saxon and current eras who fought against their enemies for righteous reasons.They all demonstrated each period’s morals and values through their epic deeds and self-sacrifice. However, Beowulf used his physical strength to accomplish his goal whereas Tae Su Go and Martin Luther King Jr. refused to utilize violence to achieve equality. As evident from these heroes, the definition of heroism has changed over time. Some heroic qualities might become obsolete and new qualities might emerge, manifesting each era’s unique morals and values.